Privacy Policy

Effective Date: July 26, 2026
Last Updated: July 26, 2026

At JCB Urban Company (“we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website jcburban.com, submit an inquiry, sign up for our mailing list, or interact with us regarding our homebuilding and real estate services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or submit your information.

1. Information We Collect

We may collect information about you in a variety of ways when you use our website or interact with our sales team:

• Personal Information You Provide to Us:
  • Contact details (such as name, email address, phone number, and mailing address).
  • Preferences regarding home features, communities, floor plans, and price ranges.
  • Financial or pre-qualification information (if provided voluntarily for mortgage assistance or home purchase processing).
  • Information submitted through contact forms, newsletter sign-ups, design center inquiries, or appointment scheduling tools.
• Automatically Collected Information:
  • When you visit our website, our servers automatically collect certain information, such as your IP address, browser type, operating system, access times, and the pages you viewed directly before and after accessing the site.
  • We may use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior and device.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:

• Respond to your inquiries, schedule appointments, and provide customer support.
• Send you information about available homes, communities, floor plans, promotions, and upcoming events (with your consent, where required by law).
• Process requests for home purchases, customizations, or warranty services.
• Improve our website, marketing strategies, and the overall customer experience.
• Monitor and analyze usage trends and preferences to improve site functionality.
• Comply with legal obligations, resolve disputes, and enforce our agreements.

3. Sharing of Your Information

We do not sell, trade, or rent your personal information to third parties for their independent marketing purposes. However, we may share your information in the following situations:

• Service Providers: We may share your data with third-party vendors, contractors, and service providers who perform services for us or on our behalf (e.g., website hosting, email delivery, customer relationship management (CRM) software, mortgage partners, or marketing analytics).
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information where required to do so by law, in response to valid legal processes, or to protect the rights, property, and safety of our company, customers, or others.

4. Third-Party Websites

Our website may contain links to third-party websites, such as mortgage lenders, interior design partners, or community HOAs, that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly encourage you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Choices and Opting Out

• Marketing Communications: You can opt out of receiving promotional emails from us at any time by clicking the "unsubscribe" link included in our emails or by contacting us directly using the information below. Please note that you may still receive transactional or administrative emails related to your ongoing home purchase or service requests.
• Cookies: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our website.
• Global Privacy Control: We recognize the Global Privacy Control (GPC) signal. If your browser or a browser extension sends a GPC signal, we automatically treat it as a request to opt out of the sale or sharing of your personal information for targeted advertising, and we disable advertising cookies and personalization for that browser. This does not affect information you submit to us directly through a form, or our measurement of traffic on our own website.

7. Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

JCB Urban Company
1200 E Morehead St, Ste 200
Charlotte, NC 28204
info@jcburban.com
704-334-2927

See also our Terms of Use and our Accessibility Statement.